19 June 2025

New paper: "BROAD DATA: Ethnographic methods in the age of interdisciplinary collaboration"

Astrupgaard, S. L., Gregersen, E. M., Sandbye, C. R., & Pedersen, M. A. (2025). BROAD DATA: Ethnographic methods in the age of interdisciplinary collaboration. Ethnography, 0(0).
Astrupgaard, S. L., Gregersen, E. M., Sandbye, C. R., & Pedersen, M. A. (2025). BROAD DATA: Ethnographic methods in the age of interdisciplinary collaboration. Ethnography, 0(0).

On the 17th of June the DISTRACT researchers Sofie Læbo Astrupgaard, Emilie Munch Gregersen, Clara Rosa Sandbye and Morten Axel Pedersen published a new paper entitled “BROAD DATA: Ethnographic methods in the age of interdisciplinary collaboration”

Under the aegis of what they term “broad data ethnography”, they outline four principles for the standardized collection, processing, and analysis of ethnographic data, particularly fieldnotes: compilability, compatibilitycounting, and computability. As they demonstrate via examples from an interdisciplinary study at a Danish politics festival: compilability denotes the need for a shared data structure; compatibility refers to the demand for high similarity in data content; counting captures how standardizing both form and content enables systematic use of quantitative measures in the field, which in turn, and finally, allows for subsequent computational analysis. Finally, they address the potentials and pitfalls of adhering to these four principles, suggesting that in an age of increasing interdisciplinary collaboration and ubiquitous digital platforms and AI tools, “broad data ethnography” offers an attractive alternative to conventional “thick data” by allowing for short-term, computationally-augmented, team-based ethnography in situations where more individual and idiosyncratic approaches are not feasible.

Read the full paper here.

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